How much does HeyGen cost in 2026?
HeyGen sells presenter-led avatar video through a monthly credit subscription, with the free plan capped at three short videos a month. Here is what each tier includes and where the real limits are.
See where HeyGen sits in our full tool catalog →HeyGen plans and credits
| Plan | Monthly price | Credits / video length |
|---|---|---|
| Free | $0 | 3 videos/month, up to 1 minute, 1 custom avatar |
| Creator | $29 ($24 billed annually) | 600 credits/month, videos up to 30 minutes, 1080p export |
| Pro | from $49 | 1,000 credits/month, 4K export, 175+ languages with advanced models |
| Business | $149 + $20/seat | 1,500 credits/month, videos up to 60 minutes, 5+ custom avatars, SSO |
| Enterprise | Custom | Flexible credits, unlimited video duration, dedicated support |
Credits, not minutes, are the real currency: longer scripts, 4K export and translation into extra languages all draw down the same monthly pool at different rates. A 30-minute cap on Creator is a ceiling per video, not a guarantee that 600 credits will cover twenty of them.
What the free plan actually allows
Three one-minute videos a month is enough to test avatar quality and voice cloning, not to run a content calendar. Custom avatars are limited to one on the free tier, and stock avatar access, while broad, carries the HeyGen watermark until you upgrade.
Who HeyGen fits
HeyGen suits explainer videos, product walkthroughs and localized presenter content where a talking avatar replaces an on-camera host. It is a different production category from generated b-roll or image work: you are paying for a consistent digital presenter and translation, not raw generated footage.
Where it fits your AI content budget
HeyGen is listed in our tool catalog for comparison, but it is not one of the three providers (Runway API, ElevenLabs, Black Forest Labs) this calculator ranks by project cost today. If your project mixes an avatar presenter with generated b-roll or voiceover, budget the avatar minutes against the table above, then estimate the rest of the project with the supported providers.
Estimate the supported part of your project →Common questions
Is HeyGen good enough to use for free?
For testing tone and avatar fit, yes. For a recurring content schedule, the one-minute, three-video monthly cap makes the free plan impractical.
Does a higher HeyGen plan include more custom avatars?
Yes, custom avatar allowances scale with plan tier, from one on Creator up to five or more on Business, with Enterprise negotiated per account.
Can HeyGen replace a live presenter for every use case?
No. It fits scripted, repeatable content well; live Q&A, real-time reaction and unscripted interviews are outside what an avatar video is built for.
Sources and corrections
Plan and credit figures come from HeyGen's official pricing page. Confirm current numbers before buying, since AI subscription pricing changes often. Report a correction with the current official figure and we will update this page.