11x vs Artisan vs Regie.ai: Real AI SDR Cost vs Hiring a Human SDR
The short answer
Against a US SDR budgeted at $85,000–$120,000 a year, an AI SDR priced like 11x needs about 62 to 103 qualified meetings a year (5 to 9 a month), or 43% to 71% of a human's assumed 144, to match cost per meeting. Against an offshore SDR budgeted at $21,000–$39,000, it needs 191 to 416 meetings, which is 132% to 289% of what the human delivers. These figures use 11x's published license price plus an assumed oversight cost and no separate email or data infrastructure, because 11x bundles them. Regie.ai's current self-serve product is priced from $41–$49 a month per person and is better treated as rep augmentation than as an SDR replacement; Artisan publishes no price and cannot be included. The human cost ranges and output are illustrative assumptions.
What is published
| 11x (Alice) | Artisan | Regie.ai | |
|---|---|---|---|
| Price | Growth: from $3,750 a month billed annually ($45,000 a year); the page's FAQ says the Growth plan starts at $36,000 a year and its search description says plans start from $2,000 a month; Pro and Enterprise are custom | No price found on the sources reviewed; treated as quote-only | Free: $0 (250 one-time credits per person). Pro: $49 a month, or $41 a month billed annually. Team: $125 per seat a month annual ($150 monthly), two-seat minimum. Enterprise: custom |
| Included | Growth: up to 5 end users, 2,000 new prospects a month, 11x-managed Gmail mailboxes, domain setup, warmup, inbox rotation and monitoring, bi-directional CRM sync, onboarding and support; contact data and deliverability infrastructure are bundled | Not published | Pro: 5,000 credits a month (60,000 upfront on annual), research, enrichment, drafting, agents and a power dialer; Team: 15,000 credits per seat a month, shared pool |
| Not included | Your own CRM license; Julian (the inbound agent) is priced separately | Not published | Extra credits cannot be bought alone; optional overage billing is capped at a limit the workspace owner sets, rate not published |
| Term and fees | Annual by default; no setup or implementation fee; renewal increases capped | Not published | Pro and Team are self-serve with no contract |
| Credits | Not applicable: 11x charges per lead, not per send | Not applicable | Enrichment that finds nothing uses no credits; credits reset each period and do not roll over |
Sources are the vendors' own pages, listed below. 11x's own FAQ describes a fully loaded human SDR as costing $8,000 to $12,000 a month; that is a vendor claim and is not used here.
Annual cost of each option
Illustrative assumptions: oversight of the AI five hours a week at $60 an hour ($15,600 a year); no separate email or data infrastructure, because 11x's Growth plan includes managed mailboxes, warmup and contact data; your own CRM license is not modeled; a human SDR delivers 12 qualified meetings a month (144 a year).
| Option | Annual cost | Formula |
|---|---|---|
| 11x, low | $51,600 | $36,000 license + $15,600 oversight |
| 11x, high | $60,600 | $45,000 license + $15,600 oversight |
| US SDR (illustrative) | $85,000–$120,000 | assumption |
| Offshore SDR (illustrative) | $21,000–$39,000 | assumption, including supervision |
Human cost per meeting at 144 meetings: US $590–$833; offshore $146–$271. 11x cost per meeting at 144 meetings: $358–$421.
Break-even
Meetings the AI must book = AI annual cost ÷ (human annual cost ÷ 144). The low end pairs the lowest AI cost with the highest human cost; the high end pairs the highest AI cost with the lowest human cost.
| Comparison | Meetings per year | Per month | Share of a human's 144 |
|---|---|---|---|
| 11x vs US SDR | 62–103 | 5.2–8.6 | 43%–71% |
| 11x vs offshore SDR | 191–416 | 15.9–34.6 | 132%–289% |
Meeting value is not equal
If AI-booked meetings convert to opportunities at half the human rate (illustrative: 40% versus 20%), the break-even meetings double: 124–205 a year against a US SDR and 381–831 against an offshore SDR. At 144 meetings and a 40% conversion, a human produces 57.6 opportunities: US $1,476–$2,083 each, offshore $365–$677. An AI booking 144 meetings costs $896–$1,052 per opportunity at 40% and $1,792–$2,104 at 20%.
Regie.ai as augmentation
Regie's current self-serve plans are per person: Pro costs $492 a year on annual billing ($41 × 12) or $588 on monthly billing ($49 × 12), and a Team seat costs $1,500 to $1,800 a year ($125 or $150 × 12). Because the human stays, Regie pays back if it raises a rep's qualified meetings by at least its cost divided by the rep's cost. For Pro, that is 0.41%–0.69% against a US rep ($492 ÷ $120,000 to $588 ÷ $85,000) and 1.26%–2.80% against an offshore rep ($492 ÷ $39,000 to $588 ÷ $21,000). For a Team seat it is 1.25%–2.12% (US) and 3.85%–8.57% (offshore). Pro's 5,000 monthly credits cover research, enrichment, drafting and dialing; Regie's page does not state how many credits a task uses, so heavier use may exhaust the allowance and the cost of exceeding it is not published.
What the advertised price misses
Oversight and your own CRM license are outside the 11x price; contact data, mailboxes, warmup and onboarding are bundled by 11x. The Growth plan caps output at 2,000 new prospects a month, and meetings depend on reply rates that no vendor guarantees. Deliverability problems on a sending domain stop human and AI sending alike. Regie's credits reset without rollover, and its optional overage billing is priced by an unpublished rate.
Which situation fits
A US-cost SDR seat with an email-responsive ICP: test an AI SDR, since the break-even is a fraction of one human's output. An existing offshore team: the AI must beat the human on meetings booked, so augmentation such as Regie is the more plausible comparison. No one to review messaging: budget the oversight explicitly.
Sources
Checked 28 September 2026, USD. 11x: Alice pricing and 11x pricing overview. Regie.ai: regie.ai/pricing. Artisan publishes no price on the sources reviewed.